Our Brand Refresh: The Glow-Up Is Here

SassyQueen
Jul 14
2 min read

Why We Chose to Refresh the Brand

It’s official—we’ve leveled up. After years of doing things our way (and doing it well, if we do say so ourselves), we’re entering a brand new chapter. Same sass, same spirit, just with more of what you love. New logo. New options. New ways to shop.

Let’s talk about what’s changing, what’s staying, and what you can expect from the glow-up.

We’re Still SQB—Just Better Dressed

Refresh the Brand: We’re not changing the name. You’ll still see SQB—short for Sassy Queen Boutique—but we’re rolling out a cleaner, updated logo that reflects where we are now and where we’re headed.

You’ll start to see the new branding pop up across the site, social, and packaging little by little. We’re taking our time—but make no mistake, it’s all part of the upgrade.

New Production. More Options. Even Faster Everything.

One of the biggest parts of the rebrand is how we’re switching up the way we produce our tees. What does that mean for you?

Faster shipping
Expanded size availability
More fabric and color options (yes, including dark shades like black + charcoal)
And fewer limits on what we can design next

This shift gives us the freedom to drop new things more often and offer more of what you’ve been asking for.

Old Favorites Are Going Fast

As we make room for what’s next, some of our bestsellers are getting retired. Others may come back in limited restocks—but only if they make the cut. So if it’s been sitting in your cart, now’s your moment.

Once it’s gone, it’s gone.

What’s Coming Soon

Here’s what you can expect to see:

A fresh new visual identity (but still very you)
New drops with seasonal and everyday styling in mind
Expanded sizing and production
Limited edition restocks
Smoother processes and elevated designs

Everything you love about the brand—just turned up.

Final Thoughts

We’re so excited for this next chapter—and even more excited to bring you along for the ride.

Thank you for being part of the SQB story.

Now let’s make this glow-up iconic.